Container Sticker Labeling – The 6 Most Common Mistakes and How to Avoid Them
Container sticker labeling is an important part of the supply chain process, and it’s essential to get the right custom stickers for it. In order for goods to reach their final destination safely and efficiently, the labels must be accurate and properly affixed to your containers. Unfortunately, mistakes are often made when labeling containers due to lack of knowledge.
In this article, we will discuss some of the most common mistakes made when labeling containers, as well as how you can avoid them by understanding stickers and labels work to make sure your containers look perfect every time. So let’s dive in!
1. Settling for cheap materials
Settling for materials that look good on paper (i.e. are very low-cost) is a common mistake that can have disastrous results. Using cheap materials may seem like the most cost-effective option at first, but in the long run, you could find yourself dealing with peeling labels and a bad rep for your brand. Cheap materials are often of lower quality and won’t stand up to the wear and tear of shipping. Investing in high-quality materials that are designed for container labeling is essential if you want your labels to stay put.
2. Opting for standard shapes only
Another mistake often made when labeling containers is opting for only standard shapes like rectangles or circles, instead of custom shapes that can make your labels stand out. Custom-shaped labels, also often referred to as die cut labels, not only look better, but they also provide a more secure fit and are less likely to come off during shipping. If you want your containers to be easily identifiable on the shelves of the end user, custom shapes are the way to go.
3. Overestimating the adhesive
When labeling containers, it’s important to use an adhesive that is strong enough to keep your labels in place. We find that businesses often overestimate how strong their adhesive actually is and tend to opt for a low-tack option. This frequently results in labels coming off during shipping. To ensure that you have the correct level of adhesive for your labels, opt for a medium-strength adhesive and test them before you apply hundreds. You can find out more about adhesives here.
4. Choosing the wrong size
Choosing sticker labels that are actually too small is a common mistake that can adversely affect your product’s packaging, and it’s one that can easily be avoided. The size of the label needs to be proportional to the container for a neat, professional finish. Labels that are too small may look unprofessional, and there’s a risk that they’ll peel off during transport. To prevent this, use a size guide and make sure you choose the right size for your container.
5. Failing to update your designs
If you don’t keep up with industry standards or fail to update your designs, your labels could become outdated or even illegible. To ensure that your labels are always up-to-date, it’s important to regularly review and update them based on the latest regulations and guidelines. This will help you stay compliant and make sure that your labels are easily readable throughout the supply chain.
6. Ordering too many labels
The last common mistake made when labeling containers is ordering too many labels. Labels can be costly, so it’s important to make sure that you’re only ordering the amount needed for your production run. Use an online label calculator to determine how many labels you need based on your order size and container dimensions. This will help you save money while still getting the labels you need.
By understanding industry standards and using the right tools, you can avoid making costly mistakes when labeling containers. Investing in quality materials and custom shapes will ensure that your labels stay in place while keeping up with updates, and using an online label calculator will help you save time and money. With these tips, you can ensure that your container labels are the best they can be.